From school work to professional work to passion projects, below are a collection of projects I’ve done.
Role: Video editor, motion designer, analyst
FFXV: War for Eos was the follow up mobile game for Machine Zone’s previous mobile game FFXV: A New Empire. With manager oversight, I was responsible for brainstorming creatives which were done after market research, analyzing performance data of creatives from the previous game, and logging and analyzing data of creatives made for the launch campaign.
Role: Designer
At the beginning of 2024, AppLovin began venturing towards advertising for e-commerce clients. OGEE and hismile were two of the many clients I created ads for. Since this was a new vertical, there was a lot of research and experimentation needed to see what worked and what didn't. The hismile ad was experimental because I used AI generated backgrounds made via Runway, whereas the OGEE one was designed using images from their website.
Role: Lead designer
Every year, the Boys and Girls Club of Central Minnesota approach The Northway Group to help design their marketing collateral for the summer benefit fundraiser. The theme of the 2025 summer benefit was Back to the Future. I was chosen to be the lead designer for the 2025 summer benefit campaign. My approach to the marketing collateral was to make the images look like 80s movie posters.
Role: Designer
Minnesota Family Magazine is a recurring client for The Northway Group. This time around, they asked us to create social media posts for their Facebook page with the goal of highlighting their current issue at the time, local businesses that partner with the magazine, and to subscribe to their magazine. I edited the woman reading the Minnesota Family magazine as it was originally a stock photo with a blank magazine.
Role: Designer
This was a passion project I did while practicing my logo design skills. I found a local donut shop online where I thought their logo needed a bit of help becoming more modern. During my research of other donut logos with the theme of space, I found that most logos followed the same idea of the donut being a planet or the moon, or the hole in the center being a planet or moon.
