I’m Annika Gonzalez, an Integrated Creative Designer.
It’s a fancy way of saying I do projects that are both static and motion.
Role: Video editor, motion designer, analyst
FFXV: War for Eos was the follow up mobile game for Machine Zone’s previous mobile game FFXV: A New Empire. With manager oversight, I was responsible for brainstorming creatives which were done after market research, analyzing performance data of creatives from the previous game, and logging and analyzing data of creatives made for the launch campaign.
Role: Designer
At the beginning of 2024, AppLovin began venturing towards advertising for e-commerce clients. hismile was one of the many clients I created ads for. Since this was a new vertical, there was a lot of research and experimentation needed to see what worked and what didn't. The hismile ad was experimental as I used AI generated backgrounds made via Runway, however the layout and the product animations were done by me in Adobe After Effects.
Role: Video Editor
For the 2025 Holiday season, I decided to do remote volunteering not only to help with missions I agree with, but to also keep my skills sharp. I volunteered to create an inspirational video for KR Scholars that outlines how their program helps Black students succeed in school which in turn helps further their future.
Role: Videographer, Video Editor
For a school assignment, we were to create a promotional video for class that aimed at promoting the Marketing and Design program at St. Cloud Technical and Community College. I undertook all the roles in the making of this video, which included concepting, storyboarding, filming, and editing. This video was also shared on the program's LinkedIn page, which garnered a few shares and likes.
Role: Graphic Designer
OGEE was another client we worked with during AppLovin's 2024 venture into e-commerce. This intractable ad in particular I submitted as part of our internal contest to see which ads performed the best. I made it so that the image pairs were not simply a blurred background of the main image, but another image from the product carousel.
Role: Graphic Designer
This set of static images were part of a mobile ad campaign for Purina. For this set of images, I was tasked with resizing the ads into different sizes. I managed to finish this project in a couple of hours.
Role: Graphic Designer
This was part of a set of 4 concepts for Kalshi's 2025 Time's Person of the Year bet. I was tasked with creating the copy and designing the 4 concepts; since I was a contractor during this project, I have no data on which performed best. However, I like this one the best due to the double meaning I have with Time, and the watch in the background.
Role: Graphic Designer
Minnesota Family Magazine is a recurring client for The Northway Group. This time around, they asked us to create social media posts for their Facebook page with the goal of highlighting their current issue at the time, local businesses that partner with the magazine, and to subscribe to their magazine. I edited the woman reading the Minnesota Family magazine as it was originally a stock photo with a blank magazine.
