Mobile ad
This top performing ad in the launch campaign was created in Adobe After Effects. I animated the first 20 seconds using given assets to showcase the base-building aspect of the game. The building up and transformation of the buildings were done with a combination of Photoshop (editing the base assets to be useable as animation assets) and After Effects.
CTV ad
This top performing ad was created in Adobe After Effects for Two Dots’ 10th Anniversary. This was created using an internal template, but I color-graded and added the animated sequences and animated graphics to make this more than just a template.
Mobile ad
Though this video did not perform as expected, this was the most challenging video I created in my career so far. This was done using a combination of Autodesk Maya (for rigging) and Unreal Engine 5 (for environment set up and animation). This took me over a month to create with the help of a senior co-worker who created the mud simulation.
E-commerce mobile ad
This looping mobile ad for the brand hismile was created using a combination of After Effects and Runway. The products had to be removed the backgrounds from the original product photos as I wasn’t given PNGs of the products. After cleaning up the product images, they were put into After Effects and animated over the Runway background animation.
Print Package
I helped create the invite, poster, magnet, and tickets for the Boys and Girls Club of Central Minnesota’s 2025 Summer Benefit.
The theme of this benefit was based on the film Back to the Future. Since the movie came out in 1985, I wanted to emulate the style of movie posters done around that time. hence the more painterly look along with it being more saturated.
The front and back of the poster do not include the sponsors as the client wanted to add that herself.
Print ad
Through Minnesota Family Magazine, I designed this print ad for Once Upon a Child. While the majority of the leaves were royalty-free illustrations I got from Pixabay, the maple leaf and the maple leaf gradient was created by me. As for the overall design of the ad, I got my inspiration for the circular design from a fashion magazine page I saw on Google Images.
Northway Group Client Project
This project was done while I was in The Northway Group. We had a client looking to update her business’ logo. She wanted to go with a vintage, colorful, fun, and whimsical look. In my research, I pulled from vintage bubblegum ads.
Though the client ultimately chose to keep her logo as is, this is one of the projects I am most proud of as I feel that I looked for a different way to convey the feeling of vintage while keeping the idea fun.
Personal Project
This was a personal project that I decided to do when I was searching the Internet for logos to reimagine to practice my logo design skills. I wanted to focus on small businesses since I find that they have the most potential to have fun logos.
The challenge with this project was creating a logo that stands out. While I was looking for inspiration, I found that a lot of the logos showcased a donut moon, and I didn’t want to go that route. After a few days of brainstorming, I came up with the idea of a planet donut with a bite taken out of it while a moon is orbiting it.
Northway Group Client Project
This project was done while I was in The Northway Group. We had a client looking to have a logo created for her marriage and family therapy business. She wanted something that flowed like a river, but have simple, handwritten- looking typography. She was also keen on using royal blue and gold as her main colors.
Although the client chose to go a different route, I enjoyed this project as I liked the challenge of finding the right font that conveyed the river aspect.
